city sunrise

State of Location 2019

What to watch this year for location technology and location-based services   2019 promises to generate large strides in location technology and adoption. The market has been primed with rapid technology advancements (especially within mobile phones) and consumer demand for … Read More

Burger King Conquest Campaign

Burger King’s 1 Cent Whopper Deal Is Near Perfect Conquesting

Conquesting: n. a marketing strategy to win over competitors’ customers   Geo-conquesting: n. a marketing strategy to win over competitors’ customers using location – engaging consumers when they are physically in or around your competitors’ store   Usually, the “wars” … Read More