Customer Journey: Location Intelligence

Personalize Your Customer Journey with Location Intelligence

Personalize content along your entire customers’ journey with contextual location intelligence.   Your customers expect personalization. 80% of consumers are more likely to do business with a company if it offers personalized experiences.  Personalization requires a contextual data directly from customers’ … Read More

bluedot salesforce marketing cloud geofencing

Bluedot Innovation Announces Bluedot Location Marketing on the Salesforce AppExchange

Bluedot Innovation’s customers can now deliver personalized engagement at scale using precise location services   SAN FRANCISCO, January 18, 2017– Bluedot Innovation today announced it has launched Bluedot Location Marketing on the Salesforce AppExchange, empowering businesses to connect with their … Read More

hospitality location services geofencing hotel

10 Geofencing Strategies to Personalize Experiences in Hospitality

With a mobile phone as the number one travel accessory, the hospitality industry is turning to location mobile technology like geofencing to create 1-to-1 personalized guest experiences.   For travelers, their data is currency that they’re willing to barter in … Read More