Case Study: Foot Traffic Attribution for Ads

Beatgrid Media


Media measurement company delivers 1:1 ad attribution, saving clients millions in ad spend

Headquartered in the Netherlands, Beatgrid Media is paving the way for accurate, single-source TV and radio attribution. A media measurement technology company, Beatgrid establishes industry benchmarks for ads across TV, video, radio, and out-of-home (OOH) reach.  


By mapping out 13,000 geofences, Beatgrid Media was able to unlock powerful insights for their clients across multiple industries, including quick-service restaurants, supermarkets, retail, automotive, telco, banking, media, and more.  


See how Beatgrid pairs location with ad exposure data to:

  • Save clients millions on ad spend
  • Increase ad ROI
  • Create a single source of data for all media
  • Match digital and out-of-home (OOH) campaigns to retail foot traffic
  • Minimize battery drain
  • Boost attribution accuracy


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Bluedot + Beatgrid Media


“Before Bluedot, we could only measure ambient audio exposure from TV and radio, but now we can measure real impact to retail foot traffic.”

– Daniel Tjondronegoro, Co-founder, Beatgrid Media

Download the Beatgrid Media Case Study

Get all the details in a downloadable PDF.