FOOT TRAFFIC ATTRIBUTION CASE STUDY
1:1 Ad Attribution Saves Millions
In Ad Spend
Learn How Beatgrid Media Uses Geolocation
Media Measurement Company Delivers 1:1 Ad Attribution With Location, Saving Millions
Headquartered in the Netherlands, Beatgrid Media is paving the way for accurate, single-source TV and radio attribution. A media measurement technology company, Beatgrid establishes industry benchmarks for ads across TV, video, radio, and out-of-home (OOH) reach.
By mapping out 13,000 geofences, Beatgrid Media was able to unlock powerful insights for their clients across multiple industries, including quick-service restaurants, supermarkets, retail, automotive, telco, banking, media, and more.
Combining Bluedot geolocation with their own ad exposure data, Beatgrid:
Saved clients millions on ad spend
Matched digital and out-of-home (OOH) campaigns to retail foot traffic
Created a single source of data for all media
Minimized battery drain
Increased ad ROI
Boosted attribution accuracy
Before Bluedot, we could only measure ambient audio exposure from TV and radio, but now we can measure real impact to retail foot traffic.