Case Study: QSR Loyalty

Craveable Brands



National quick service restaurant (QSR) chain uses location to drive loyalty and customer experience


As the largest Australian-owned quick service restaurant operator, Craveable Brands runs over 570 restaurants across three iconic brands – Red Rooster, Oporto, and Chicken Treat.


They wanted to improve their patrons’ experience by better understanding their behavior and increasing mobile engagement in their loyalty programs. They wanted to measure how long customers spent at their restaurants, the queue time for the drive-thru line, time of visit, and level of customer satisfaction.


“Our top priorities were to enhance the overall customer experience (specifically, timing) and gather data to match foot traffic to loyalty members.” – Michael Schofield, Chief Information and Digital Officer of Craveable Brands.


Learn how location data helped Craveable:

  • Define consumer behavior
  • Create a 360-degree view of customers
  • Provide personalized engagement at scale
  • Turn competitor ads into foot traffic


“We have so much more intelligence around how, what, and when to communicate with our customers, and the ability to do it in a way that drives incredible results.” – Schofield


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