Foot Traffic Solutions
Uncover 1:1 Foot Traffic Insights With Your App
Understand Foot Traffic Intent and Behaviors
Many leading quick-service restaurants (QSRs) have seen a surge in their app downloads in recent years, most often the result of free giveaways promoted to current foot traffic. Within three months of the download frenzy and increased foot traffic, QSR apps sizzle out, losing an average of 95 percent of their active user base (monthly active users or MAUs).
How can apps maintain relevance with their customers and steadily boost foot traffic?
Mobile Location Solutions
Location data delivers relevance (customer preferences) and intent (customer behavior) for mobile apps. With these insights directly from customers, brands can create ongoing value for their patrons by improving the overall customer experience.
Mobile location data helps brands:
Know when and how many customers are nearby but don’t enter your store
Determine how often customers frequent complementary or competitors' locations
Understand foot traffic patterns leading to (and away from) your locations
Discover patterns from customers' visit length, enter and exit times, and type of visit (walk-in vs drive-thru)
Measure your customers’ interactions with outdoor advertising (e.g. proximity to billboard)
Attribute ad spend based on actual visits (not just impressions).
With this knowledge, brands are able to develop, execute, and optimize more effective omnichannel campaigns and improve their customers’ overall experience at each retail or restaurant location.
Bluedot partners with marketing platforms like Salesforce Marketing Cloud and Swrve so businesses can execute thoughtful, customized campaigns informed by customer behavior and preferences.