Craveable Case Study - Bluedot
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QSR CASE STUDY

570 Locations. Immeasurable Convenience.

Learn how Craveable Brands Uses Geolocation
   

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QSR Loyalty Case Study: Craveable Brands + Bluedot Geofencing

National quick service restaurant (QSR) chain uses location to drive loyalty and customer experience

As the largest Australian-owned quick service restaurant operator, Craveable Brands runs over 570 restaurants across three iconic brands – Red Rooster, Oporto, and Chicken Treat.

They wanted to improve their patrons’ experience by better understanding their behavior and increasing mobile engagement in their loyalty programs. They wanted to measure how long customers spent at their restaurants, the queue time for the drive-thru line, time of visit, and level of customer satisfaction.

Powered with Bluedot geolocation, Craveable Brands:

Defined consumer behavior
Created a 360-degree view of customers
Provided personalized engagement at scale
Turned competitor ads into foot traffic

We have so much more intelligence around how, what, and when to communicate with our customers, and the ability to do it in a way that drives incredible results.

- Michael Schofield

Chief Information and Digital Officer of Craveable Brands.

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