GAS & CONVENIENCE STORES
Convenience That’s a Bit More Convenient
Just a Quick Stop?
Visiting a c-store used to be about finding the cheapest gas, picking up a snack, and getting back on the road.
That’s been changing. Fresh meals, mobile apps, and special offers are making c-store loyalty programs worth a detour.
Some stores are trying new ways to turn visitors into repeat customers with geofencing technology:
Activating location-based offers
Enabling order-ahead and curbside pickup
Driving foot traffic into c-stores with loyalty reminders
Stand out as an experience worth a detour.
C-store Geofencing Solutions
60%Convenience Experience Report, 2022
of Americans consider purchasing a meal from convenience stores when stopping for fast food. Hungry drivers are starting to realize they can find high-quality, freshly made food at c-stores.
Make it easy for them to order ahead via mobile app. Then use geofencing to ensure your customers’ food is ready for pickup the moment they arrive curbside.
Piping hot meals and no wait time.
Welcome to better foodservice and curbside pickup.
Foodservice accounted for nearly
36% NACS State of the Industry, 2022
of in-store gross profits.
It’s easy to see why c-stores have invested in made-to-order meals and food pickup service. Customers love the ability to order ahead.
However, the order-ahead experience can go badly if their food is cold or isn’t ready when they arrive.
That’s where geofencing comes in. Make it simple to prioritize orders, know exactly when to prep them, and have meals ready for pickup the moment a driver arrives. No hardware required.
Customers simply order, grab, and go.
47% of U.S. consumers are members of a c-store loyalty program.U.S. Convenience Store Foodservice Market Report, 2022
Although loyalty programs are more popular than ever, c-stores often fail to make the most of them.
With geolocation, you can create personalized experiences that boost engagement and drive foot traffic:
Prompt visitors to redeem points when they arrive onsite
Use location to trigger special offers while they’re at the pump (e.g. two-for-one deals or spin-to-win rewards)
Send a timely customer feedback survey
Looking for a way to keep your c-store app top of mind?
Use location to activate customer loyalty and engagement.
The Convenience Experience Report
This inaugural study answers critical questions about consumer perceptions, expectations, and what they would like from their gas and convenience store experiences.