MESSAGING AND EMERGENCY COMMUNICATIONS
to Cut Through
a Noisy World
Communicating with app users is harder than ever due to the volume of digital messages – the average US smartphone user receives 46 app push notifications per day.
But with the strategic use of location technology, it’s also never been easier to cut through the noise and deliver relevant communication that users value.
Some call it location based messaging. We call it smarter messaging.
Reach impacted users with critical emergency communications, create a seamless mobile order pick up experience with important updates on arrival, or send a timely survey when you have a captive and receptive audience – all powered by accurate location technology.
46Business of Apps, 2019
push notifications per day is what the average US smartphone user receives
Cut through the noise and avoid costly missteps at critical moments by filtering messages based on app users’ location. Send emergency communications when and where it matters most.
- Update locals on emergency utility interruptions and estimated repair time
- Inform drivers of a hailstorm headed their way so they can move their vehicle or stay safe indoors
- Provide planned outage alerts to impacted users based on location
- Send regional health warnings and updates
- Notify commuters of public transit delays, transport incidents, road closures, etc.
52%National Retail Federation, 2020
of consumers said that half or more of their purchases are influenced by convenience
Make life easy for app users on-the-go with valuable information at the right moment – such as order status on arrival for curbside pick up or loyalty reward redemption reminder at checkout.
Send smart messages to simplify customer experiences such as:
- Automated check in and welcome on arrival for in store pick up (BOPIS)
- Status update on curbside arrival – “Thanks for popping by! A staff member is bringing your order to your car!”
- Reminder to redeem loyalty points on checkout for discount or free item
10-30%McKinsey & Company, 2018
Increased revenue growth
Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent.
Improve the customer experience and increase loyalty with timely messaging to a captive audience. Using location, know when app users are mostly likely to engage.
- Timely surveys when customers are most likely to respond (e.g. travelers who’ve landed but are still taxiing to the gate)
- Location-based gamification that to engage users throughout their day and keeps your brand top of mind
- In-the-moment upsells when customers are at your location
- Proximity alert when nearby with compelling offer that can be redeemed in store
Bluedot Provides Essential Context
Context is key to getting messaging right. It matters if a customer is passing by a store or entering a store, as the messaging would differ greatly.
Bluedot can be used to better inform timing, segmentation, and context to ultimately enrich the brand experience – increasing revenue, elevating app engagement, and developing the right digital interactions at physical locales.
Use real-time geolocation data to trigger smarter messaging and automated location-based campaigns.
Get Heard in a Noisy App World
Geofencing features for smarter push notifications and in-app messaging
Use Tempo to predict customer arrival times and send relevant messaging at any stage of their journey
Relevant, Anti-Spam Audience Selection
Message only impacted users with location-based audience segmentation
Deliver location-specific messages
Bluedot’s unparalleled accuracy translates to precise messaging when and where it matters most (i.e. curbside arrival)
Localize Messaging Worldwide
Easily scale to thousands of locations with over 150 million points of interest (POI) and customize based on country or region
Identify Receptive Audience
Dwell time detection allows you to know when customers are most likely to be receptive to your message
See for Yourself.
Speak to a Bluedot location expert today to learn more.