The Bluedot Difference
What makes Bluedot’s geofencing software unique?
Knowing customers could be within a couple of blocks of your location isn’t useful if you need to know when they’re at your location.
Bluedot delivers accurate location detection down to your store front — 20x the accuracy compared to other solutions.
This powers use cases such as mobile toll payments (lane detection at high speeds), differentiating drive-thru versus walk-in customers, and so much more.
Bluedot SDK is uniquely designed to minimize battery drain (using only 1/10th the typical drain of other solutions) while still achieving high accuracy.
Geofences for Any Use, No Hardware Required
Bluedot gives you the flexibility you need to map out any real-world location, no matter how concentrated or complex.
In addition to our any-shape, any-use geofences, we offer Geoline™ — a single, razor-thin tripwire for precision down to a store entrance.
These geofences and Geoline™ generate first-party location data directly from the mobile phones of the brand’s customers and support any use case from intricate gamified experiences to contactless curbside pickup to faster drive-thru and more.
Unlimited possibilities. No hardware required.
QSR Awards Bluedot Applied Tech Winner
“We’re excited to present Bluedot with a 2020 Applied Tech Award for its work in making mobile ordering and pickup more of a reality for drive-thru operators.”
-Sam Oches, editorial director for QSR Magazine
A Complete Customer Arrival Toolkit for Curbside
Bluedot’s end-to-end customer arrival toolkit delivers a frictionless, first-class customer experience the moment customers pull into a curbside space, walk into a store, or enter the drive-thru — no matter how an order is placed.
With Dunkin’, Bluedot has significantly reduced wait time in frictionless drive-thrus. This is a game changer — resetting the bar for delivering real convenience and accelerating Dunkin’s mobile initiatives.
Personalized Moments for the Individual
Actionable geofences with data down to the individual level
With location data from Bluedot, brands can personalize customer interactions in meaningful ways.
For example, imagine customizing the menu board on the fly with a customer’s name and past order items or notifying a customer of their order status (via push notification) the moment they walk in the door.
Confidently take action on the insights at every level — from aggregate down to the individual.
Bluedot delivers essential insights such as:
Dwell time: the amount of time someone spends at your location — useful for sending a discount after a long wait.
Entry into a location: the moment a customer walks through your door — useful for notifying staff of customer arrival and providing real-time updates to customers.
Exit from a location: the moment a customer leaves your premise — useful for sending a timely survey.
Visit frequency: the number of times a customer visits your location — useful for boosting loyalty with gamification campaigns, well-timed engagement, or offers.
Speed of travel: a customer’s mode of transportation (e.g. walking, biking, driving slowly, driving at freeway speeds, etc.) — useful for timing orders.
Worldwide brands need scalable, global solutions. Geofence unlimited locations without hardware. Bluedot’s infrastructure is designed to globally scale for millions of locations and daily users.
For ease of deployment, Bluedot can programmatically geofence points of interest. RESTFUL APIs make scaling simple.
Up-to-date points of interest
Privacy On (and With) Purpose
Bluedot values consumer privacy. We power high-impact experiences because we believe that the data collected should be with consent and proportional to the value delivered to the end-user. We never sell location data. Bluedot is GDPR compliant.
Learn more about the nine privacy principles that guide our innovation in our Privacy Declaration.
Get Started with Bluedot in 3 Simple Steps
Are you ready?
Embed Bluedot SDK
Bluedot SDK (software developer kit) is embedded in a brand’s mobile application.
Marketers and developers alike can easily set virtual geofences (in any shape) via our map-based UI.
Launch Your Experience
Tap into robust integrations and webhooks to start powering remarkable, high-impact customer experiences.
See Bluedot in Action.
Discover how Bluedot’s actionable geofencing software can help you deliver smarter messaging and frictionless experiences for your customers.
See the technology in action during your personalized demo.