Bluedot Blog

Explore the Power of Place

Consumer Behavior Amid COVID-19

Key Drivers of Consumer Behavior Amid COVID-19

What Matters Most When Purchasing Food and Essentials. The last few weeks have altered life dramatically, leaving consumers to form new habits as they practice social distancing and shelter-in-place. Although it’s unclear how long shelter-in-place will last or how it … Read More

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The State of What Feeds Us

The State of What Feeds Us

Over the last few weeks, we have all experienced the unthinkable – a global pandemic that upends our way of life and leaves no stone unturned. No precedent in history can guide us in these unchartered waters. At Bluedot, this … Read More

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COVID social distance tracking

How to Reach Critical Mass for COVID-19 Contact Tracing

As COVID-19 sweeps across the globe, many companies have set out to leverage technology to create solutions that would help inform individuals and communities of possible exposure to the virus. Much like understanding the origins of the virus and its … Read More

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COVID-19 impact - must reads for QSRs

COVID-19 Impact: 9 Curated Must Reads for Quick Serves & Restaurants

As we all scramble to figure out what a new ‘normal’ looks like during the coronavirus pandemic, here are a few hand-picked resources especially for quick serves and restaurants. Some are strategic – helping owners and operators plan beyond this … Read More

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Responding to COVID-19: Fast Food Focuses on Drive Thru, Pickup

Both will be powerful tools to keep customers safe during the coronavirus crisis. First published in QSR Magazine. With the spread of COVID-19 and the fear and uncertainty it brings to customers, quick-service restaurants need to act quickly and strategically to … Read More

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tolling reinvented - toll payments with no stopping and no transponder

Tolling Reinvented: No Stopping and No Transponder

Imagine cruising through a toll without stopping, fumbling for cash, or worrying about the balance on your transponder. Say hello to GoToll – a mobile app launched this month in Virginia that enables hands-free, hardware-free toll payments via drivers’ smartphones … Read More

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App experiences: Mobile location

20 Frictionless Experiences That Make Life Easy Using Mobile Location

Who doesn’t want convenience? One of the best ways for brands to meet this universal demand is to create location-based experiences that reduce friction and save time for consumers.   Make Your App Work Harder So Consumers Don’t Have To … Read More

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APP gamification: Whopper Detour

Whopper Detour: App Gamification Wins With Location

Want to drive app downloads and boost engagement? Here’s a winning strategy: gamify a location-based experience using your mobile app.  That’s exactly what Burger King did to become #1 on the iOS App Store just days after their sensational 1¢ … Read More

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Android App Permissions - what's new with Android 10

Android App Permissions: What’s new with user privacy and location in Android 10?

Google released the latest major update to Android on September 3, ditching the alphabetical desserts and naming this version Android 10. While losing the sweet tooth appeal, Android 10 has provided a lovely assortment of goodies, such as dark theme, … Read More

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