The Power
of Place
The same place can give each person who visits a unique experience. A restaurant might be a social outing for a family while also being a quick refreshment stop for the road warrior. This is the power of place.
The vision for unlocking this power began with a seemingly unrelated complaint, a couple of beers, and two friends at a bar in Melbourne, Australia. Co-Founders Emil Davityan and Filip Eldic couldn’t pay for toll roads using their mobile phone because the GPS location detection was inaccurate and unreliable, especially at high speeds.
That single use case sparked the idea for a precise location technology (embedded in a mobile app) that would tap into the power of places around the globe — powering not just hands-free tolling, but other valuable solutions such as contactless mobile order pick up, faster drive-thru, and gamified location-based loyalty.
