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STUDY

The State of What Feeds Us Volume VII

The latest report on how consumer behaviors have changed over the past three years.

 

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Volume VII:

Learn what consumers think about inflation, coffee chains, plant-based menus, and more. 

With data spanning nearly 3 years and 7 studies, The State of What Feeds Us series has kept a pulse on consumer restaurant trends and expectations since the beginning of the pandemic.

This latest edition of our State of What Feeds Us report surveyed over 1,600 Americans to support restaurant brands as they navigate ongoing operating and social shifts.

Top Takeaways:

With shorter drive-thru lines, coffee chains are tempting fast food customers away.
Feeling the pinch, value menus offer a bright spot to consumers.
For freebies and discounts, consumers are willing to download apps and join loyalty programs.
Consumers want restaurants to take food waste seriously, but aren't willing to pay more for it.

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