Salesforce Marketing Cloud Partnership
Bluedot + Salesforce
With the Bluedot Location Marketing app, companies using Salesforce Marketing Cloud can now personalize engagement and transform the customer journey using their real-time location.
Bluedot Location Marketing, available on the AppExchange, is the first and only application on the Salesforce Marketing Cloud that provides unprecedented accuracy and segmentation in location-based marketing, empowering brands to build personalized journeys at scale.
Personalization at Scale
Personalize each customer’s journey using their real-time location and preferences
Best-In-Class Location Marketing
With Bluedot Location Marketing, get the accurate, optimized and scalable technology available on the market
Patented Geoline™ and geofencing technology lets marketers deliver personalized, relevant offers when customers crosses a tripwire or geofence at precisely marked locations
Personalization at Scale
Smart conditioning engine only activates locations that are relevant to target individuals or groups based on profile, past behavior, or any external data point, such as weather
Replaces need for beacons in most cases, cutting hardware and maintenance costs
Provides maximum accuracy of a customer’s location while minimizing battery usage on their smartphones
Bank-level security, anonymized data for consumer privacy, and highly scalable architecture to support unlimited locations
Works Across Any Industry
Wide adoption in Retail, Hospitality, Events, Real Estate, Financial Services, and more
Location Marketing Increases Conversions and Sales
You’ll see more active and loyal customers by engaging them at the right time and place
Personalize Offers, Promos, Rewards
For example, you can drive in-store sales by sending personalized mobile offers to customers nearby or perhaps alert a customer of rewards for stores in their area. Customers who made a purchase over $50 within the last 30 days would get a different offer than those who haven’t shopped in a while. Or create a winback campaign for those with abandoned carts.
Elevate Customer Experiences
Delight customers with alerts that anticipate their needs. As guests are entering your parking lot, pull up the mobile check-in page on their smartphones or the QR code of tickets to tonight’s game. Follow up the next day with an email survey of their experience.
Track Your Competitors
Geofence the store next door or all 3,642 of your competitor’s locations. Intercept your customers in real-time with a mobile offer or use the contextual analytics to improve your business.
Gain Insights into Local Markets
Know how many customers are visiting the San Francisco location compared to those in London or Sydney. Measure how does foot traffic affect revenue across every location.