QSR CASE STUDY
570 Locations. Immeasurable Convenience
Learn how Craveable Brands Uses Geolocation
National quick service restaurant (QSR) chain uses location to drive loyalty and customer experience
As the largest Australian-owned quick service restaurant operator, Craveable Brands runs over 570 restaurants across three iconic brands – Red Rooster, Oporto, and Chicken Treat.
They wanted to improve their patrons’ experience by better understanding their behavior and increasing mobile engagement in their loyalty programs. They wanted to measure how long customers spent at their restaurants, the queue time for the drive-thru line, time of visit, and level of customer satisfaction.
As the largest Australian-owned quick service restaurant operator
Craveable Brands runs over 570 restaurants across three iconic brands
They wanted to measure how long customers spent at their restaurants
Learn how Bluedot:
Defined consumer behavior
Created a 360-degree view of customers
Provided personalized engagement at scale
Turned competitor ads into foot traffic
A Video Module: Yasssss.
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2019.03.20