Quick Service Restaurants (QSR)

Power Better Customer Experiences With Mobile Location

Deliver Safer, Faster Dining Experiences With Location

 

Engage customers on their terms – when and where it matters most. Harnessing the power of place means faster drive-thru times, “zero-contact” mobile orders, fresher deliveries, and higher loyalty engagement.

 

Learn how Bluedot helps quick service restaurants (QSRs) unlock this opportunity through mobile location by powering valuable, real-world experiences for app users.

QSR logos

 

Leading QSR brands, including Dunkin’ and McDonald’s, use Bluedot’s highly accurate geofencing software to power more optimized customer experiences.

Solution: Drive-Thru Reinvented

 

Learn how Bluedot helps QSRs to quickly identify mobile order customers and prioritize tickets. No check-ins required by customers, no hardware necessary for franchisees.

 

Customers simply order, grab, and go.

 

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Geofence Drive-Thru Mobile Ordering

Solution: In-Store & Curbside Pick Up

 

Deliver a frictionless BOPIS experience between mobile/online ordering and curbside or in store pick up with location-based solutions.

 

Eliminate the need for customers to reach for their phones by automating check-in on arrival or use location to sequence mobile orders as customers approach.

 

Real convenience, just in time.

 

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Mobile Order pick up: Coffee

Solution: Gamification

 

Create a compelling, gamified experience for customers that drives app downloads and redirects customers from your competitors. See how Burger King uses location to bridge social to mobile to in-store for an integrated, omnichannel customer experience in their Whopper Detour campaign.

 

“It’s clear this level of marketing and coordination signals the next wave of what people expect in QSR marketing and beyond.”

 

– Judy Chan, Head of Marketing, Bluedot

 

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burger king gamification

Solution: Loyalty

 

75%[1] of consumers would engage more with loyalty programs that make rewards information mobile-friendly, and yet only 27%[2] of restaurant patrons say the offers they receive are rarely relevant.

 

Deliver a differentiated experience that delights and reduces friction – whether reminding customers of loyalty points while on-premise, monitoring drive-thru wait times to optimize efficiency, or sending real-time BOGO offers for their favorite dish.

 

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[1] Loyalty Research Report 2018 by CodeBroker, [2] The Loyalty Divide 2018 by Oracle

geofencing solutions for loyalty apps

Case Study: Craveable Brands

 

See how this QSR operator uses location data to drive loyalty and customer experience across three national brands and over 570 restaurant locations.

 

“We have so much more intelligence around how, what, and when to communicate with our customers, and the ability to do it in a way that drives incredible results.”

 

– Michael Schofield, Chief Information and Digital Officer of Craveable Brands

 

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