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Consumer Shopping Behaviors

Is Geofencing Marketing Effective?

Adding geofencing to your app can improve brand loyalty, in-store visits, and repeat business. You're strolling past your neighborhood coffee shop one morning when a message pops up…

Has Tipping Reached a Boiling Point?

What the numbers say about American shoppers and diners who feel increasing pressure. Some consumers think tipping culture is over the top. It's not just restaurants, coffee shops…

4 Tips to Improve Local Restaurant Curbside Pickup

For some restaurants, curbside pickup was a pandemic-era necessity. Without the option of dining in, consumers turned to the other choices: takeout, delivery, and curbside pickup.  Consumer behavior…

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