new normal for restaurant success

Low-Touch Economy: The New Normal for Restaurant Success

First published in Modern Restaurant Management. As states look to reopen their economies, fast food and quick-service restaurants face the daunting task of meeting the needs of customers who have dramatically changed their behavior and preferences in response to the … Read More

The State of What Feeds Us

The State of What Feeds Us

Over the last few weeks, we have all experienced the unthinkable – a global pandemic that upends our way of life and leaves no stone unturned. No precedent in history can guide us in these unchartered waters. At Bluedot, this … Read More

Press release announcing global integration with Oracle

Bluedot Integrates with Oracle to Provide Location Data that Traditional Marketing Platforms Have Not Utilized Before

The Integration Makes It Easier for Marketers to Take Advantage of Contextual and Personalized Messaging using Precise Location Data   SAN FRANCISCO, March 20, 2019 — Bluedot, a leading provider of first-person location data and Gold level member of Oracle … Read More

Burger King Conquest Campaign

Burger King’s 1 Cent Whopper Deal Is Near Perfect Conquesting

Conquesting: n. a marketing strategy to win over competitors’ customers   Geo-conquesting: n. a marketing strategy to win over competitors’ customers using location – engaging consumers when they are physically in or around your competitors’ store   Usually, the “wars” … Read More

Swrve Partners with Bluedot to Power High Accuracy Location-Based Engagement and Analytics

San Francisco, May 23, 2018— Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. … Read More

Bluedot Innovation Secures $5.5 Million in Series A Funding

Bluedot Expanding its World-Class Location Services Technology with Series A Funding Round led by Transurban   San Francisco, Melbourne, April 23, 2018 —  Bluedot Innovation, an advanced location services technology company, has secured US$5.5 million in Series A funding. Transurban, one … Read More

Bluedot to Host LBMA Australia Panel on Power of Location

Bluedot Innovation is excited partner with the LBMA Australia chapter to host a panel on the power of location in transforming business models.     Leaders from Bluedot, Salesforce, and Transurban will be discussing the diverse array of location solutions … Read More

[VIDEO] Dreamforce Location Panel 11/8: Mobile Location Services in the Salesforce Ecosystem

“Connect Where It Matters: Mobile Location Services in the Salesforce Ecosystem” was a special panel discussion hosted by Blueot Innovation during Dreamforce 2017. The panel of mobile location experts from Salesforce, Swrve and Localytics speaks about why more brands are … Read More

Transurban launches LinktGO – a world-leading GPS-tolling app built using Bluedot technology platform

San Francisco, Melbourne – A new app is helping Australian motorists automatically track and pay for toll roads on their smartphone thanks to a partnership between Bluedot Innovation and Transurban, one of the world’s leading managers and developers of toll roads. … Read More