Bluedot Blog

Explore the Power of Place

shoptalk take aways

Three Key Takeaways from Shoptalk 2019

What Retail Brands Need to Know This Year   The fourth annual Shoptalk conference welcomed 8,400 attendees from the worlds leading brands in retail and technology this week in Las Vegas. Our team spread out across the expo floor and … Read More

Featured Post
city sunrise

State of Location 2019

What to watch this year for location technology and location-based services   2019 promises to generate large strides in location technology and adoption. The market has been primed with rapid technology advancements (especially within mobile phones) and consumer demand for … Read More

Featured Post
Bluedot Hackweek: Episode V

Hack Week: Episode V

Christmas came early to Bluedot. Hack Week 2018, ended last week and I’m still excited about all our team’s creations.   During the second week of December, our Melbourne  team ‘hacked’ everything from how we approach learning, to building, to … Read More

Featured Post
Bluedot Culture - Ryan's Movember Campaign

Unintentional Lessons from a Movember Campaign

November is known globally as the month of Movember, where men and women from all around the world will grow a moustache (Mo) to raise awareness about men’s health, particularly prostate cancer, testicular cancer, and mental health.   Naturally, most campaigns … Read More

Featured Post
Burger King Conquest Campaign

Burger King’s 1 Cent Whopper Deal Is Near Perfect Conquesting

Conquesting: n. a marketing strategy to win over competitors’ customers   Geo-conquesting: n. a marketing strategy to win over competitors’ customers using location – engaging consumers when they are physically in or around your competitors’ store   Usually, the “wars” … Read More

Featured Post
Bluedot Location Data: LinktGo

Convenience: The Ultimate Litmus Test

The litmus test for any technology is how it improves the day-to-day life of its users. It’s interesting how some tech that are fascinating tend to fail, while others that seem mediocre reaps success. So, what gives? It all comes … Read More

Featured Post
Bluedot Location at Bullrush Rally

Bullrush Rally uses Bluedot’s Location Data for Critical Driving Stats

Zoom! Zoom! 149.22 kilometers per hour (or 92.72 miles per hour) on a turn and no spin outs!   Recently on a gorgeous day, almost 50 racers took to the wheel for a good cause at Wakefield Park Raceway near … Read More

Featured Post

Culture and Values – What It’s Like Working at Bluedot

What do Armenian politics, Pokémon GO, a job board, and murder ballads have in common? Our San Francisco-based Bluedot team. Our backgrounds and interests are as varied as they come – representing five different cultures and six or seven languages. … Read More

Featured Post
software-architecture

The Secret Sauce to Our Software Architecture

Our Co-Founder and Chief Product Officer, Filip Eldic, shares a peek into his role and what it takes to build a resilient software architecture.   As Chief Product Officer at Bluedot, my job is to innovate. And what I enjoy … Read More

Featured Post