Retail Use Case:

Optimize critical touch points along your customers’ journey.

Deliver Personalized Engagement with Clean Location Data.  

 

Customers expect the same personalized brand experiences offline as they find online.  Bluedot’s first-party location intelligence give retailers the tools to integrate their customers’ online behaviors with relevant location data to personalize engagement across their entire customer journey.

 

Increase foot traffic and improve ROI metrics by having a clear picture of customers’ digital behaviors and:

  • when customers are near your retail location
  • when customers enter/exit your store
  • how long they are at your store
  • if, when, and how long your customers are at competitor locations
  • if, when, and how long your customers are at competitor locations

 

Follow these Use Cases to see how contextual engagement is driven by Bluedot’s location data. Or schedule an intro call with one of our sales executives to learn how we can deliver solutions to your specific needs.

 

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USE CASES

Understanding who your customers are and how they change in different physical and digital contexts is your key to engagement and measuring campaign ROI.

Deliver actionable engagement with clean, contextual location data.

Drive Online and Foot Traffic

Optimize your customers’ interactions with digital out-of-home assets for clearer ROI and ad attribution in a single report.

Brick and mortar stores can merge customers’ digital behaviors with information about:

  • when customers are near your retail location
  • what direction your customers are coming from when they enter to your store
  • how long they stay at your store
  • when they leave your store
  • when they have been in physical proximity to billboards or street advertising

Online retailers can use location data to deliver messaging where it’s most effective.

  • Understand where  customers think about or would use your products in their daily lives
  • Customers see your digital messaging and print campaigns as a relevant solution to their immediate needs.

 

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Drive foot traffic

Deliver Exceptional Customer Service

Build brand loyalty by showcasing the right products, helpful articles, style guides, and messaging for a truly personalized in-store experience.

Send notifications with exclusive offers or surveys based on each customers’ physical and digital triggers.

 

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Lifetime Value

Retarget with Confidence

With Bluedot’s location data, retailers are able to stay in touch with customers after they’ve left the store.

Contextual retargeting can be based on the customer’s location, purchase history, digital behaviors, and where they go after leaving a retail location.

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Retargeting with Location Data

Monitor Your Competitor and Complementary Business’ Traffic

Identify if, when, and for how long your customers are visiting competitor locations or complementary locations that actually drive foot traffic to you.

With this data, you can message your customers directly in real time, or continue to build your customer profiles to strategically act on.

 

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Consideration

Location Data that Delivers

Bluedot’s location data does more than enable real time location. Retailers can build power customer profiles to understand overall trends and patterns before launching strategic campaigns or improving their ad spend.

With location intelligence, retailers may find an entirely new revenue opportunity at their stores without sending a single message to their customers. Developing new products or deciding where to open your next location are only the start of what you can do with this data.

Omnichannel engagement

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Bluedot is the only provider of clean, first-party location data.

Learn more about how our technology can benefit your business by booking a demo today.